Insights for online sellers
Guides, news and ideas from the Shoprocket team.
Embeddable shopping cart platforms compared: Snipcart, Ecwid, Gumroad, Payhip, Shoprocket
Honest side-by-side of the five main embeddable-cart platforms for existing websites. Where each wins, where each falls short, and which one your volume actually justifies.
Buy now, pay later: which categories it lifts, what it costs, and the major providers in 2026
BNPL conversion lift is real but category-specific. Honest fee comparison, when it pays for itself, who picks Klarna vs Afterpay vs Affirm vs PayPal Pay in 4.
Paid vs organic social for ecommerce: the honest state of each platform
Organic Facebook and X are dead for stores. TikTok and Pinterest still work organically. Paid Meta is still default. Here's what works where, plus the split most stores should run.
Twelve Instagram tactics that actually drive ecommerce revenue
Organic reach is tiny, but Reels + Shopping tags + UGC still move real revenue. Twelve specific tactics, plus the ones Instagram no longer rewards that most stores are wasting time on.
Ecommerce fraud: the eight types you'll actually see, and what prevents them
Most fraud isn't stolen cards. It's friendly chargebacks, card-testing bots, and refund abuse. Here's what each looks like, how to spot it, and what defaults handle it for you.
Connecting Stripe to Shoprocket: the eight-step setup and the gotchas that catch people out
Stripe runs payments for Shoprocket stores. A practical walkthrough to sign up, connect via OAuth, enable the right payment methods, set up Radar + Tax, test, and go live. Plus the common gotchas.
Adding ecommerce to Jimdo (and any other drag-and-drop site builder)
Jimdo's built-in store is fine for 3 products, limiting at 30. Embed Shoprocket into your existing Jimdo site in under an hour for real commerce on top of the pages you already built.
Choosing an embeddable shopping cart: the features that matter, and the ones that don't
Every vendor's bullet-point list looks the same. A practical buyer's guide for the real must-haves, the nice-to-haves, the red flags, and how to actually trial a platform.
Headless commerce: the three tiers, the real options, and which one you probably actually want
Most businesses asking for "headless commerce" want widget-embedded commerce. A few need commercetools or Saleor. Here is the honest decision framework.
Adding Bitcoin to your e-commerce platform: three paths, ranked by pain
Whether it is a plugin install, a payment-processor API integration, or a switch to a platform with it built in. How much work depends entirely on which platform you are on today.
Backlinks for ecommerce: what still moves rankings, what wastes your budget
Google still ranks on link authority, but not all backlinks count equally. Digital PR, HARO, resource creation, and competitor analysis work; Fiverr link packs and PBNs get you penalised. Honest answer on whether small brands should prioritise this.