Everything Ecwid does. Modernized throughout.
Same embed-anywhere commerce Ecwid pioneered. AI auto-translation, real-time analytics, custom domain, and 0% fees all on Starter. No tier-climbing for the basics.
Ecwid or Shoprocket? Here's when to pick which.
Ecwid invented embeddable ecommerce and has served a million sellers well. If you're already happy there, you probably don't need this page. For everyone else, here's where Shoprocket fits better.
You need hybrid POS and online retail.
Ecwid is now part of Lightspeed, with integrated POS, inventory, and accounting across physical and online channels. If your business runs on that stack, Ecwid + Lightspeed is a deep, connected setup.
You want Ecwid's established app marketplace.
Ecwid has a decade of third-party app integrations covering niche needs. If you depend on a specific Ecwid-only app, you'll need a proven alternative before switching, our REST API and webhooks cover most cases, but not all.
Your Ecwid store is already running smoothly.
If Ecwid's features cover you and you don't feel friction, there's no reason to switch. We're not here to convince anyone who isn't already looking for something different.
Then there's what modern needs look like.
If you sell internationally, care about conversion, run more than one store, or just want software built for 2026, the gap starts to show.
You sell in more than one language.
Ecwid supports multiple languages, but you translate each string by hand or with a 3rd-party app. We auto-translate into 21 languages (including your product slugs) via AI the moment you publish.
You talk to customers before they buy.
Shoprocket has a live chat widget built in on every plan, with AI auto-translation between you and the visitor. Ecwid leaves this to a separate tool, $20–90/mo for a LiveChat/Tidio subscription.
You want real-time AI chat translation.
Both platforms have AI for product descriptions, but only Shoprocket translates every live chat message in real time between you and the customer, they type in their language, you reply in yours, AI handles the bridge. Ecwid routes chat through third-party apps that don't translate.
You want real-time live analytics.
Advanced reports with traffic, geo, browser, device and funnel breakdowns, plus a live globe view of orders coming in. Ecwid ships basic sales reports; deeper analytics need third-party tooling.
You want the essentials on the entry plan.
Ecwid gates custom domain on Venture ($35), automated tax on Venture, multilingual on Business ($65), abandoned cart on Business. Our Starter ($29/mo) includes custom domain, live chat, AI content, real-time analytics, and 0% transaction fees, no tier-shopping for basics.
Your commerce platform is the product, not a funnel.
Ecwid has been part of Lightspeed since 2021, a great fit if you need Lightspeed POS, less great if you don't want your roadmap driven by a larger retail stack's strategy. Shoprocket is our only product. Every decision serves the sellers using it.
Everything Ecwid does. Plus what it doesn't.
Feature-for-feature comparison of what actually ships in the box.
Switch from Ecwid in an afternoon.
Your catalogue, customers, and orders come with you. Same embed workflow you already know.
Nothing gets left behind.
Your products.
Ecwid exports products, variants, categories, and inventory as CSV. Drop the file into Shoprocket and everything imports in a single pass.
Your customers & orders.
Customer list with past orders, addresses, and tags imports alongside the catalogue. Order history stays intact.
Your payment setup.
Keep the Stripe or PayPal account you already have. Nothing to re-verify.
Your embed workflow.
Same idea, same shape, swap your Ecwid script for our snippet, and your existing embed placements on your site keep working.
Your domain & SEO.
No DNS changes. Shoprocket embeds into the same pages you're already ranking for. Product URLs redirect cleanly if they change.
Your subscriptions.
Recurring subscription customers need re-authorisation on any platform change (it's a payment-processor constraint). We'll help you design a flow that keeps as much MRR as possible.
Export. Import. Swap. Ship.
Export your Ecwid catalogue, customers, and orders as CSV. Drop the files into Shoprocket, everything imports in a single pass. Swap your Ecwid embed script for ours (same kind of one-liner). Ship. Nothing about your site structure needs to change.
Common questions from Ecwid sellers.
The honest answers.
How do I migrate my products from Ecwid?+
Is the embed really the same?+
Does Shoprocket support the same checkout flow as Ecwid?+
What about Ecwid apps I rely on?+
What's actually different about Shoprocket's stack?+
Does Shoprocket have POS for in-person retail?+
What about multi-currency?+
Will my SEO survive the switch?+
Is Shoprocket really 0% transaction fees?+
Why switch if Ecwid works?+
Same embed. Modernized everything.
14-day free trial. No credit card. Migrate in an afternoon.