When 10% becomes real money, it's time to graduate.
Gumroad is the fastest way to sell your first digital product. It's also the most expensive way to sell your hundredth. Shoprocket is flat-fee commerce built for creators who've outgrown the cut.
Gumroad or Shoprocket? Here's when each one wins.
Gumroad nailed the creator-checkout problem and has helped thousands of writers, designers, and musicians get paid. This page isn't here to talk anyone out of Gumroad who's happy there. It's for creators who've started to feel the gap.
You're selling your first product.
Gumroad is genuinely the shortest path from 'I made a thing' to 'someone paid me for it'. No monthly plan, no site to build, just upload and share a link. If you haven't validated the product yet, that friction matters.
You want the Discover marketplace traffic.
Gumroad's Discover feed surfaces your product to their existing audience in exchange for a 30% cut. It's real traffic you wouldn't get on your own domain. If discovery is the bottleneck, that trade can be worth it.
You don't want to think about tax.
Since January 2025 Gumroad is merchant of record worldwide, they handle every sales tax and VAT obligation globally. If you want zero tax paperwork, that is genuinely valuable and something most commerce platforms make you configure yourself.
Then there's the part where you start making real money.
Everything that made Gumroad easy when you started selling, the 10% cut, the shared-marketplace feel, the one-product-at-a-time model, becomes a ceiling the moment your audience grows.
The 10% fee is eating your margin.
Gumroad charges 10% plus $0.50 per sale on every transaction, forever. At $10k/mo that's $1,100 a month, $13,200 a year, handed to the platform. Shoprocket is a flat monthly plan from $29/mo with 0% platform fees, regardless of how much you sell.
You want your own storefront, not a profile page.
Gumroad storefronts live on a gumroad.com URL with Gumroad branding. Shoprocket runs on your own domain, customers see your brand, not ours, with 40+ themes and a drag-and-drop builder, on every plan.
You want to sell beyond digital downloads.
Physical products and subscriptions live in the same Shoprocket store as your digital goods. No second platform, no second checkout, no splitting your audience across tools.
You want an affiliate programme and an API.
Gumroad doesn't ship either. Shoprocket has a built-in affiliate programme (Business plan) and a full REST API with auto-generated OpenAPI docs, plus a JS SDK and React SDK, so you can wire your store into anything.
Your audience is global, not English-only.
Gumroad is English-only for creators. Shoprocket auto-translates your entire store, products, slugs, meta, even live chat messages, into 21 languages the moment you hit save.
You want to own the customer, not rent them.
Gumroad lets you export followers, which is great. Shoprocket gives you the whole customer relationship from day one: direct emails, segmentation, tags, marketing automation, live chat, plus the data to build a real CRM around your audience.
At $10k/mo, Gumroad costs $1,100. We cost $29.
Gumroad's 10% + $0.50-per-sale fee scales linearly with your revenue. The more you earn, the more you owe. Shoprocket is a flat monthly plan, ship a $100k month or a $500 month, you pay the same. For creators past the $3k/mo mark, switching pays for itself in the first week.
- –10% platform cut + $0.50 per order on Gumroad
- –$29/mo flat on Shoprocket Starter, with 0% platform fees
- –Break-even ≈ $290/mo revenue, sell more than that and every extra dollar goes to you
A flat plan, not a cut of every sale.
Gumroad takes 10% plus $0.50 of every order, forever, so the more you sell the more it costs. Shoprocket is a flat plan from $29/mo with 0% platform fees: past roughly $290/mo in sales you're already ahead, and every extra dollar after that stays with you. The plan you pick is all you pay.
- ✓Same price at any sales volume
- ✓0% platform fees, not 10% of every order
- ✓Essentials included, never add-ons
Everything Gumroad does. Plus what it doesn't.
A feature-for-feature look at what actually ships in the box.
Leave Gumroad in an afternoon.
Your products, customers, and audience all move with you, then the 10% stops.
Nothing gets left behind.
Your products.
Gumroad lets you export your product catalogue as CSV. Drop the files into Shoprocket's importer, digital goods, physical items, memberships, license keys, all of it imports in a single pass.
Your customers and audience.
Gumroad lets you export customers and followers. Import the list and you keep every email, purchase history, and the right to market to your audience without paying a middleman.
Your Stripe or PayPal account.
On Gumroad, payouts came from Gumroad's merchant account. On Shoprocket you connect your own Stripe or PayPal, no intermediary, faster payouts, better rates at scale.
Your content and files.
Digital files, cover images, variants, and license keys all import alongside the catalogue. Download links keep working for existing customers via redirect mapping.
Your domain and SEO.
If you already had a custom domain pointed at Gumroad, it repoints to Shoprocket in a DNS change. If you didn't, this is your chance, own the URL your audience lands on.
Your memberships.
Active subscription members need re-authorisation on any platform change, that's a payment-processor constraint, not ours. We'll help you design a flow that keeps as much MRR as possible through the switch.
Export. Import. Embed. Earn.
Export your Gumroad catalogue, customers, and followers as CSV. Drop the files into Shoprocket, products, digital files, customer list all import in one pass. Paste our embed on your site or point a domain at a Shoprocket storefront. From the next sale forward, you keep the 10% Gumroad used to take.
Common questions from Gumroad sellers.
Straight answers.
How does Shoprocket's flat monthly fee actually compare to Gumroad's 10%?+
Will I lose my audience if I migrate?+
What about people who already bought my product? Do their download links break?+
Gumroad handles all the tax for me. What happens when I switch?+
Does Shoprocket do memberships and recurring subscriptions?+
What about Gumroad's Discover marketplace? That drives real sales for me.+
Can I sell physical products alongside my digital ones?+
What if I'm doing less than $1,000/mo? Does Shoprocket still make sense?+
Is Shoprocket really 0% platform fees?+
What's actually different about Shoprocket's stack?+
The 10% stops here.
14-day free trial. No credit card. Migrate in an afternoon and keep every dollar Gumroad used to take.