Feature: Auto-translation

Write it once. Sell it in 21 languages.

Save a product and, in the background, AI translates its title, description, options, and metadata into every language you've switched on, usually within a minute. Your storefront, checkout, blog, and even live chat follow suit. No translation agency, no spreadsheet, no copy-paste.

14-Day Free Trial
No Credit Card
0% Platform Fees
21 languages
21
Languages
Auto
On save
Slugs
Translated too
0%
Platform fees
The problem

Selling abroad shouldn't mean a second job as a translator.

A shopper is far likelier to buy when the product page reads in their own language, but keeping a catalogue translated by hand is brutal. Every new product, every price tweak, every description edit means re-translating across every market. Most stores give up and stay English-only, leaving the rest of the world to guess.

What gets translated

Not just product titles. The whole store.

01

Products and catalogue.

Titles, descriptions, options, variants, and metadata translate automatically, so a browser in Madrid reads Spanish and a browser in Tokyo reads Japanese, from the same product you entered once.

02

Storefront and checkout.

Store pages, category names, and the checkout strings your buyers actually read at the moment of purchase are translated too, so the journey stays in one language end to end.

03

Blog, reviews, and help.

Long-form content, customer reviews, and help-centre articles are covered by the same pipeline, so your content marketing works in every market, not only the one you wrote it in.

04

Even live chat.

Messages between you and a visitor can be translated in real time, so a customer writing in French and a founder answering in English understand each other without either switching language.

How it works

Hit save. The translations fill themselves in.

When you save a product, Shoprocket spots exactly which fields changed and queues a background translation for each language you've enabled. Within about a minute the translated versions are live, no button to press per field. Prefer to word something yourself in a given market? Edit the translation directly and your version is kept. Whatever isn't translated yet falls back to your store's own base language, then to English, so a page is never blank.

  • Automatic on save, changed fields only
  • Translated URL slugs for local SEO, not just visible text
  • Edit any translation by hand; your wording wins
✦ Translations
Merino Wool Beanie
Source · English
EN
🇪🇸
Gorro de lana merino
Spanish
🇫🇷
Bonnet en laine mérinos
French
🇩🇪
Merino-Wollmütze
German
🇯🇵
メリノウールビーニー
Japanese
Auto-translated on save · 21 languages
Common questions

Translation questions, answered.

How the automatic part actually behaves.

How many languages are supported?+
21, spanning the major European, Middle Eastern, and Asian markets: including Spanish, French, German, Italian, Portuguese, Dutch, Arabic, Hebrew, Hindi, Chinese, Japanese, Thai, Turkish, and more. Switch on the ones your customers use.
Is it automatic, or do I trigger each translation?+
Automatic. Saving a product or page detects the changed fields and queues a translation job per enabled language in the background, typically filled within a minute. You don't press "translate" on anything.
Can I fix a translation I'm not happy with?+
Yes. Machine translation gets you live in every market instantly; when you want a market-specific turn of phrase, edit that translation directly and your wording is preserved instead of being overwritten on the next save.
Does it translate the URLs too, or just the text on the page?+
Both. Translated URL slugs are included, so a Spanish product can live at a Spanish-language URL. That matters for ranking in local search, not just for reading the page.
What shows if a translation isn't ready yet?+
There's a fallback chain: a missing translation falls back to your store's base language, and then to English. A shopper always sees readable content, never an empty field, while the background job catches up.

One catalogue. Every language your customers speak.

14-day free trial. No credit card. Auto-translation into 21 languages, with 0% platform fees.