WooCommerce is free. Running a WooCommerce store isn't.
Plugin conflicts, paid add-ons, security patches, performance hits. The real cost of “free” adds up fast. There's a simpler way.
WooCommerce or Shoprocket? Here's when to pick which.
WooCommerce is genuinely powerful, when you have the team and tolerance for it. If you don't, it's a tax. Here's how to tell which one you are.
You have WordPress developers on staff.
If your team already lives in WP, maintains custom plugins, writes Gutenberg blocks, knows Action Scheduler, WooCommerce's PHP codebase is a playground. You can modify anything.
You need a headless WordPress setup.
WooCommerce with a decoupled frontend (WP GraphQL, Faust, Frontity) is a legitimate architecture if your stack is already React/Next. For those, WC is the path of least resistance.
You need zero platform cost, forever.
WooCommerce core is free. If you genuinely never need a paid add-on, your setup is lean, and you can absorb the dev hours, WC at $0/mo is real.
Then there’s everyone else.
You wanted to run a shop, not a plugin patching operation. You wanted your site to stay fast. You don't have 10 hours a week for maintenance.
You want checkout that just works.
Every WordPress core release, theme update, or plugin bump risks breaking your checkout. We patch our infrastructure. You never see it.
You want your WordPress site to stay fast.
WooCommerce loads 1–3 MB of CSS and JS on every page, even pages that have no shop on them. Our widget loads async, after your content. Core Web Vitals stay green.
You don't want to be a sysadmin.
No database tables added. No server hardening. No security plugin subscriptions. No 3am alerts when a vulnerability hits the WooCommerce plugin list.
The real cost of “free.”
WooCommerce the plugin is free. WooCommerce the business rarely is.
The shopping list every WooCommerce store ends up buying.
Subscriptions, memberships, reviews, shipping, multilingual, security, email marketing, affiliates. Any real WooCommerce store needs ten-plus paid extensions before it's sold a single product, and that's before you pay for managed hosting or the hours spent patching. The “free” plugin is the cheapest part.
One flat plan. No shopping list.
Hosting, security, backups, a payments plugin, a subscriptions plugin, a speed plugin, a page builder. On WooCommerce they quietly add up all year. On Shoprocket, one plan from $29/mo covers the lot, with 0% transaction fees and the essentials included. The plan you pick is the whole bill.
- ✓Same price at any sales volume
- ✓0% transaction fees on every plan
- ✓Hosting, security, and essentials included
WooCommerce vs Shoprocket.
Every row below is a real difference, not marketing spin.
Migrating from WooCommerce is almost too easy.
Keep your WordPress site. Deactivate the WooCommerce plugin. Paste our embed. Done.
Nothing gets left behind.
Your products.
Full catalogue, variants, inventory, images, descriptions, SKUs, exports from WooCommerce as CSV and imports into Shoprocket in a single pass.
Your customers & orders.
Customer list with past orders, addresses, and tags moves with you. Order history stays intact.
Your WordPress site.
Keep your theme, your pages, your blog, your plugins, your comments, your SEO. Only WooCommerce itself gets deactivated.
Your payment setup.
Keep the Stripe or PayPal account you already have. Nothing to re-verify, no lost processor history.
Your domain.
No DNS changes. Shoprocket embeds into your existing WordPress pages on the domain your customers already know.
Your page speed.
Bonus: deactivating WooCommerce and its add-ons usually makes your WP site measurably faster the same day.
Export. Import. Embed. Deactivate.
WooCommerce has built-in CSV export for products, customers, and orders. Drop the files into Shoprocket and everything comes with you. Paste our embed into the WordPress pages where you want to sell. Deactivate WooCommerce and its add-ons (MailPoet, WPML, AffiliateWP, et al). Your WordPress site gets lighter the moment you turn them off.
Common questions from WooCommerce sellers.
The honest answers.
Do I need to leave WordPress?+
How do I migrate my WooCommerce products?+
Will my existing WordPress theme still work?+
What about my subscription customers?+
Will my site actually be faster without WooCommerce?+
What about the WooCommerce plugins I paid for?+
Can I keep my WPML translations?+
Is Shoprocket really 0% transaction fees?+
Does Shoprocket handle variable products?+
Why not just stick with WooCommerce if it works?+
Stop patching. Start selling.
14-day free trial. No credit card. Keep your WordPress site, drop the WooCommerce maintenance tax.