Insights for online sellers
Guides, news and ideas from the Shoprocket team.
How to add ecommerce to any website (without replatforming)
Three integration patterns for adding commerce to a site you already have. When each makes sense, what changes on your site, and when it is actually worth replatforming.
What Is a Unique Selling Proposition (USP): Everything You Need to Know
Have you ever wondered why a customer should pick one product over all the others on the shelf? Well, the answer lies in its unique selling proposition...
Subscription boxes: the economics, the two models that work, and why most fail
Churn, unit economics, and curation are the three killers. Here is the honest math on what it takes to build a subscription box business that actually sticks.
Reselling business: the four models, the real margins, and the one most people pick wrong
Dropshipping, wholesale, thrift flipping, or private label. What each actually costs, what each actually pays, and why most reselling advice is a decade out of date.
What to sell online: the tests a product needs to pass
Trend lists age out in six months. Here are the criteria that actually predict whether a product will make you money, and the categories that hold up over time.
The '1 click checkout' dream that turned into a nightmare
September 12, 2017, marked the end of an era as the patent expired for Amazon's "1-Click" button for ordering. Fast forward to 2022 and we're swamped with...
How to sell products on Carrd in under an hour
Carrd is the simplest single-page builder. Shoprocket is the commerce layer. Three steps, $19/year for Carrd Pro plus our subscription, working storefront.
Shoprocket's journey to microservices, part 1: what I got wrong about breaking up the monolith
Engineering team post from the early Shoprocket years on the first attempt to extract a service from a PHP monolith. Why I picked the wrong first service, what tight coupling taught me, and the Newman advice I should have taken earlier.
Interview with the CEO of Shoprocket: Ryan Badger
An interview first published in 2016, a year after Shoprocket started. Why we built an embed-anywhere ecommerce platform, what the first few years taught us, and what advice still holds a decade on.
Out-of-the-box ecommerce, a decade later
In December 2015 this embed was a brand-new feature. Now it is the whole product. A short retrospective with the original 2015 snippet, the modern 2026 version, and what actually changed.